Best digital marketing services in Salem
i am Praveen Kumar founder of digital crackers i
offered digital
marketing services in salem like search engine optimization
,search engine marketing, social media marketing, email marketing I have institute in Salem I am doing
both digital marketing training and services
What
is Search Engine Optimization?
• SEO Stands for Search Engine
Optimization (SEO)
• It is a process to optimize your website
content to get organic traffic from the search engine results page.
• SEO helps your websites to get organic
traffic.
•
Display
your websites on the top of the search engine results page.
Search
engines have three main functions:
• 1. Crawling
• 2. Indexing
•
3.
Ranking
How do Search engines work?
How
do Search engines work?
• 1.Crawling
• This is the first step in which a search
engine uses to find out the webpages on the World Wide Web.
• A web crawler is a program used by
Google to make an index.
• The search engines have the web Crawlers
or Spiders to visit a webpage, read it, and follow the links to other web pages
of the site.
• Each time the crawler visits a website,
it makes a copy of the page and adds its URL to the index
• Indexing
• The copies of webpages made by the
crawler during crawling are returned to the search engine and stored in a data
center.
• Using these copies, the crawler creates
the index of the search engine.
•
Each
of the webpages that you see on search engine listings iscrawled and added to
the index by the web crawler
• 3. Ranking
• Search engine provides the most useful
and relevant answers in particular order to a search query submitted by the
user.
• Search engines use algorithms to improve
the search results so that only genuine information could reach the users in digital
marketing in Salem
•
PageRank
is a popular algorithm used by search engines.
Different Types of SEO?
Different
Types of SEO?
• There are four main types of SEO
• Black hat SEO
• White hat SEO
• Grey hat SEO
•
Negative
SEO
Black
hat SEO
• Examples of black hat SEO include:
• keyword stuffing or hiding (white text
on white background)
• Plagiarism Content+ Purchased Backlinks
• Similar web pages only slightly
different content
• cloaking (where different content is
shown to human and search engine visitors)
•
Private
blog networks (where a group of website owners agree to cross-link to each
other for boosting rank)
Examples
of white hat SEO include:
• Examples of white hat SEO include:
• Writing relevant, useful content that
helps your search audience do what they need
• Organizing the content on your site in
order to help people (and search engines) find what they’re looking for faster
•
Promoting
your content on social media so it earns exposure and links
•
Follow
Google Webmaster Guidelines
Grey
hat SEO
• Examples of Grey hat SEO include :
• using click bait (main purpose is to
attract attention and encourage visitors to click on a link to a particular web
page)
• Reused and slightly altered content
• Link exchanges
•
paying
for reviews
4.Negative
SEO
• Examples of Negative SEO include:
• Stealing Website content
•
Posting
negative reviews
On
page sEO
• On-page SEO in online marketing in salem also known as
“on-site SEO”) is the practice of optimizing web page content for search
engines and users.
• Focuses on your website content and
targeted keywords.
• Its aim is to ensure search engines and
searchers can easily find, use, and understand your content.
•
Examples
include: Title tags, meta tags, meta descriptions, headings, paragraphs,
images, URLs, internal, outgoing links.
Why
On-Page SEO Is Important
•
On-page
SEO is important because it helps search engines understand your website and
its content, as well as identify whether it is relevant to a searcher’s query.
2.Off-Page
SEO
• External ranking signals like backlinks
mentions of your business website.
•
Examples
Incoming hyperlink from an external website, social media, website forum,
question and answer site, online directory, or any other external website.
Keyword Research
• Keyword research means to research &
choose words / terms that users will search in search engines for finding their
queries.
• Finding high-volume search terms itself
is not enough. You need tonsure that the SEO keywords used in your content
matches with your brand, product, or service to the keywords that your customer
use.
• Irrelevant keywords can increase the gap
between users.
•
If
you are not using the right keywords in your website might never be on the
first page of search results.
There
are two types of Keywords
• 1. Short-Tail Keywords
• Short-Tail Keywords are also known as
popular keywords. These keywords contain 3 words or less.
• Examples: Word Press Themes or Free Word
Press Themes
• 2. Long-Tail Keywords
• These keywords contain more than 3
words. They are little different
• Search the keywords in major search
engines
• Google Ads
• SEMrush
• Google Trends
• Keyword Tool.io
• + Ahrefs
• Soovle
•
Side-by-Side
SEO
What
is On-Page SEO in digital marketing in salem
• On-page SEO online marketing in salem
is important because it helps search engines understand your website and its
content
•
On-page
SEO (also known as “on-site SEO”) is the practice of optimizing web page
content for search engines and users.
Focuses
on your website content and targeted keywords
On-Page SEO Includes
1. Title Tag.
2. Description Tag.
3. Headings Tags.
4. Page Length.
5. Canonical Tag.
6. Image Optimization
7. Outbound Links
8. Internal Links
9. 9.Keyword in URL
10. .Sitemap
11. Googl1e Search Console
12. .Content Formatting
13. .URL Optimization
14. .URL Structure Optimization
15. External Links
16. .Page Loading Speed
17.
.Mobile Friendlines
